How to build a lasting relationship?
Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Executive Creative Director: Dave Newbold
Published: August 2009
A love story told through Google Search
I’m loving Google Search Stories YouTube Channel. Under the claim “Every search is a quest. Every quest is a story” this channel aims at explaining simple stories through Google searches and a combining ambient sound. Though I find “Parisian Love” (above) a bit predictable and cheesy, I think the idea is great at connecting the digital with the physical. I’ll look at my browser’s history with tenderness now.
Heathrow’s writer in residence
Last August, Heathrow Airport announced the incorporation to its busy hallways of Alain de Botton (author of “How Proust Can Change Your Life” or “The Art of Travel”) as “writer in residence” for a week. Concept we normally associate with DJs, Mr. Botton has given too some sort of a cappella ambient music to the airport’s busting Terminal 5 during his stay. Interviews with passengers, baggage handlers, airline executives and all sorts of moving creatures he spontaneously encountered for seven days before going back home to finish “A Week at the Airport: A Heathrow Diary” which is now already published by Profile Books.
The nice thing, he could explain anything he wanted. A cockroach in the restaurant? Fine.
But his short residence was a total exchange between him and passengers: when not talking to someone, Alain was seated at a desk and tapping away at his laptop computer. His typing appeared in real time on a screen behind him.
Now that the book is published, Alain (that retains the rights of the book) has given away 10,000 copies to random passengers to read on their travels. But they are not the only ones to read. Mr. Botton just completed being the airport’s first ever reader-in-residence conducting unprompted readings to thousands of domestic and international travellers to mark the launch of the book.
But Mr. de Botton, in fact, is already fantasizing about more posts. “I’d like to be a writer in residence at a nuclear power station,” he said.
